First identify what you want to preserve and why. Employees, the brand, customer relationships and operating practices are distinct concerns that require specific discussion.
Ask how the buyer intends to use the business and address important conditions through appropriate transaction arrangements. Prepare communication without promising outcomes that have not been defined. Continuity also depends on knowledge and relationships, so plan the transfer of responsibilities and information. No single assurance about a sale can replace careful assessment of the buyer's plans and agreed terms.