Explain what makes the business economically sound, using evidence rather than conviction alone. Separate accounting results, cash generation and payment obligations to identify where the pressure actually lies.
New capital needs a verifiable purpose and a credible account of what will change. Operational adjustments, debt discussions, divestments and investment may need to be considered together. A valuation does not itself provide liquidity. Before approaching an investor, organise the information needed to explain the problem, the proposed use of funds and the conditions required for continuity.